// Typography.

Typography is the art and technique of arranging type to make written language readable and appealing. The arrangement of type involves selecting typefaces, point size, line length, line-spacing, letter-spacing and adjusting the space within letters pairs. 

 

 

• Good ty­pog­ra­phy is mea­sured by how well it re­in­forces the mean­ing of the text, not by some ab­stract scale of merit. Ty­po­graphic choices that work for one text won’t nec­es­sar­ily work for an­other. One size never fits all.

 

• For a given text, there are many ty­po­graphic so­lu­tions that would be equally good. Ty­pog­ra­phy is not a math prob­lem with one cor­rect answer.

 

• Our abil­ity to pro­duce good ty­pog­ra­phy de­pends on how well we        un­der­stand the goals of your text, not on taste or vi­sual train­ing.