// Typography.


Typography is the art and technique of arranging type to make written language readable and appealing. The arrangement of type involves selecting typefaces, point size, line length, line-spacing, letter-spacing and adjusting the space within letters pairs.
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Good tyÂpogÂraÂphy is meaÂsured by how well it reÂinÂforces the meanÂing of the text, not by some abÂstract scale of merit. TyÂpoÂgraphic choices that work for one text won’t necÂesÂsarÂily work for anÂother. One size never fits all.
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For a given text, there are many tyÂpoÂgraphic soÂluÂtions that would be equally good. TyÂpogÂraÂphy is not a math probÂlem with one corÂrect answer.
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Our abilÂity to proÂduce good tyÂpogÂraÂphy deÂpends on how well we unÂderÂstand the goals of your text, not on taste or viÂsual trainÂing.

